Ed BURTYNSkY
MARKETING CAMPAIGN & Creative
Ed BURTYNSKY
MARKETING CAMPAIGN & CREATIVE
laMBERT & FILS
Brand direction
ED BURTYNSKY
MARKETING CAMPAIGN & CREATIVE
Le paysage abstrait was a new major exhibition from world-renowned Canadian photographer Edward Burtynsky at Montreal's Arsenal Contemporary Gallery. Curated by Marc Mayer, former Director of the National Gallery of Canada and Musée d’art contemporain de Montréal, the exhibition featured 30 of Burtynsky’s large-format photographs as well as three high-resolution murals, unique augmented reality (AR) experiences, and a brand new video piece, all of which will echo Burtynsky’s life-long inspirations from the Abstract Expressionism movement.
Le paysage abstrait was a new major exhibition from world-renowned Canadian photographer Edward Burtynsky at Montreal's Arsenal Contemporary Gallery. Curated by Marc Mayer, former Director of the National Gallery of Canada and Musée d’art contemporain de Montréal, the exhibition featured 30 of Burtynsky’s large-format photographs as well as three high-resolution murals, unique augmented reality (AR) experiences, and a brand new video piece, all of which will echo Burtynsky’s life-long inspirations from the Abstract Expressionism movement.
The goal of this campaign was to bring awareness and ticket sales to this show of new work by the Canadian Photographer and 'Artivist' Ed Burtynsky.
For this 360 campaign I built and oversaw a team of marketers, creatives and producers. The output included digital, social and web as well as OOH. From radio ads to meta campaign as well as a wild postering and a subway takeover.
The show was a precursor to the exhibition at Saatchi Gallery London.
The goal of this campaign was to bring awareness and ticket sales to this show of new work by the Canadian Photographer and 'Artivist' Ed Burtynsky.
For this 360 campaign I built and oversaw a team of marketers, creatives and producers. The output included digital, social and web as well as OOH. From radio ads to meta campaign as well as a wild postering and a subway takeover.
The show was a precursor to the exhibition at Saatchi Gallery London.
Creative — Overseeing shoots for the newly launched collections, our shoots were featured in Dezeen, Interior Design and Sight Unseen.
Caffe Pop — A six-day concept caffè. We transformed Milan’s Alcova, a defunct panettone factory, reimagining it as a multisensory space filled with installations from a collective of international design studios. The caffe was one of the most covered events of Salone 2018, receiving coverage in Dezeen, Wallpaper, Elle Italia and more.
Corridor — Launched in 2018, Corridor is an exhibition space in Montreal founded by Lambert & Fils. Its mandate is to showcase projects that challenge the intersection between design and artistic practices, while fostering connections between Montreal and international communities.
Product Design — Contributing on early collections, my designs have gone on to become best sellers and have positioned Lambert as a leading design company.
The goal of this campaign was to bring awareness and ticket sales to this show of new work by the Canadian Photographer and 'Artivist' Ed Burtynsky.
For this 360 campaign I built and oversaw a team of marketers, creatives and producers. The output included digital, social and web as well as OOH. From radio ads to meta campaign as well as a wild postering and a subway takeover.
The show was a precursor to the exhibition at Saatchi Gallery London.
TO INQUIRE ABOUT A PROJECT, OR TO SAY HELLO, PLEASE REACH OUT VIA EMAIL TO HELLO@RORYWOLFSEYDEL.COM, ON THE TELEPHONE + 514 946 7679, OR ON INSTAGRAM.