laNDR
creative direction
landr
CREATIVE DIRECTION
landr
CREATIVE
DIRECTION
For 6+ years I was Executive Creative Director for LANDR, where I pioneered a leading voice, a cultural brand and numerous successful products. Through strategies that include brand guidelines, definition of voice and tone, communications, social media, and community growth, LANDR has become a globally recognized and celebrated platform that’s democratized music creation and production for millions of musicians.
By building and leading teams, establishing strong aesthetic brand guidelines—including typography, colour, voice & tone, video and photography—I’ve positioned LANDR as trusted partners to artists around the world. Our brand is modern and we stand out next to the competition despite being often imitated within the industry.
The LANDR blog has grown into a leading industry resource. First launched at the outset of LANDR, this network is now run by a team of five in-house creators and a network of international contributors. The blog is read by close to a million users per month, globally.
We’ve partnered with amazing artists like the Dirty Projectors, Arsonist, and Marc Houle and countless other artists to create amazing video content.
These videos along with other series has lead our video channel to quickly develop into one of our best performing channels.
As the most recent addition to the LANDR brand, we created LANDR Samples, our AI sample recommendation platform which originated as a marketing side project in 2014 and has seen millions of downloads and features partnerships with hundreds of artists.
The LANDR blog has grown into a leading industry resource. First launched at the outset of LANDR, this network is now run by a team of five in-house creators and a network of international contributors. The blog is read by close to a million users per month, globally.
We’ve partnered with amazing artists like the Dirty Projectors, Arsonist, Marc Houle and countless other artists to create amazing video content.
These videos along with other series has lead our video channel to quickly develop into one of our best performing channels.
As the most recent addition to the LANDR brand, we created LANDR Samples, our AI sample recommendation platform which originated as a marketing side project in 2014 and has seen millions of downloads and features partnerships with hundreds of artists.
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